‘It’s consistent with a lot of brands as they move over time, they’ve pulled that out to represent the company,” he said. In an interview with Restaurant Business Online, Wetzel commented further on the removal of the apostrophe from “Papa John’s,” again citing other brands that made similar decisions. “This new experience is both a celebration of our tremendous momentum and a vision to inspire future growth.” Plans for Papa Johns’ new “visual identity” extend to the restaurants themselves, which will feature a new open floorplan and updated design elements. “We are evolving how the Papa Johns experience comes to life across all touchpoints, while remaining true to what got us where we are today and bringing to life our continued aspirations to improve and grow,” said Max Wetzel, Papa Johns’ Chief Commercial Officer, in Tuesday’s press release. The brand is also embracing a new “visual identity” with updated typography, photography, illustrations and a new color palette featuring hues such as “tangy tomato” and “pickled pepperoncini.” ![]() (Papa Johns)Īlong with the name change, Papa Johns touted a new logo (apostrophe-free, or course), and a new restaurant layout featuring an open floorplan, a self-service pick-up area, and modular kitchen stations for food prep. ![]() ![]() Papa John’s announced the new branding and logo on Tuesday.
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